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Partnering With Macaroni KID Chesapeake in 2024

How Macaroni KID Chesapeake can help you reach more Chesapeake families

By Diana Ditty December 21, 2023

Macaroni KID Chesapeake is THE go-to family resource to reach Chesapeake families.

Macaroni KID Chesapeake is THE trusted local resource for families looking for family fun in the Chesapeake, VA area. That makes Macaroni KID Chesapeake the best outlet for you to spread the message about your business, organization, or event. 

We can help you build brand recognition, promote a special event, increase traffic on slow days, launch a new product, service, or location, or share your expertise with our Chesapeake community. 

We love using Macaroni KID Chesapeake as a platform to promote Chesapeake and its local businesses and organizations!

Click on the slideshow below to see exactly what Macaroni KID can do for you.

Macaroni KID Chesapeake Media Kit 


Why choose Macaroni KID Chesapeake as the place to spend your marketing dollars?

1. We can help you reach thousands of Chesapeake parents and families each week

Targeted marketing is the best marketing. 

Macaroni KID Chesapeake is the largest parent-focused online media resource focused on Chesapeake, VA. Each week we send an email newsletter to our subscribers. Newsletters include local family-friendly happenings, events, and activities, along with information about the local businesses families are looking for.

2. Our unique expertise

Not only do we have an excellent connection with local readers, but as a mom of five busy kids, ages 3 to 13, I have years of personal experience as a soccer mom, dance mom, gymnastics mom, chess mom, basketball mom, football mom, and NICU mom. I also have 2 years of digital marketing experience under my belt, so SEO, social media and email marketing are my specialty.

3. Our readers

Macaroni KID Chesapeake readers are up on everything happening in our community. Their kids got their first library card at six. They show up (on time) for school concerts. They are soccer parents, working parents, and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE ideal audience for local businesses that want to connect with moms and families in our area.


Advertising options

Please see examples below of what we have offered.

3-month ad package:

Website/newsletter ad • Monthly social media posts • 1 dedicated e-blast • 1 sponsored article • Premium Business Directory Listing • Inclusion in all relevant guides

6-month ad package:

Website/newsletter ad • Monthly social media posts • 2 dedicated e-blasts • 2 sponsored articles • Premium Business Directory Listing

• Inclusion in all relevant guides

Annual ad package:

Website/newsletter ad • Monthly social media posts • 4 dedicated e-blasts • 4 sponsored articles • Premium Business Directory Listing • Inclusion in all relevant guides

See examples below of our work. Contact us today for pricing by filling out the form below or emailing dianad@macaronikid.com


Advertising options and examples of our work:

Display ads:

Display ads on Macaroni KID are targeted, no-waste marketing for your local business. Ads are seen on the website and in the weekly email newsletter, and are visible on both mobile and desktop. No matter what page our reader clicks on, your ad will be visually placed for the reader to see and take action.

Leaderboard ad sample:




Sidebar ad sample:






Sponsored article:

Sponsored articles are an easy, cost-effective way to reach your target audience. The article is sent to our readers' inboxes in the week's e-newsletter, published to our homepage for one full week, and lives on the website indefinitely. 

Examples of article reviews written by Macaroni KID Chesapeake:

Examples of an article provided by the sponsor:


Featured guides:

Macaroni KID Chesapeake runs several advertising guides throughout the year that are extremely popular with our readers! They include listings and information about Chesapeake businesses or organizations. 

Examples:


Dedicated e-blast:

An e-blast is an email dedicated solely to your business, organization, or event. It can be sent on the date and time of your choice to our entire subscription list of about 1,000 Chesapeake, VA  families. 

Example:



Business directory listing:

Macaroni KID readers look to the business directory to find the local businesses their families need. Going above and beyond that, listing your business in the Macaroni KID Chesapeake Business Directory plays an important role in your website's SEO. The more sites that link back to yours, the higher search engines rank your website.

Premium Business directory listing example:





Calendar listings:

It is always free to list your FREE or LOW-COST family-friendly events in the Macaroni KID Chesapeake calendar. Events must take place within our territory of Chesapeake, VA or closely surrounding areas. 





We also offer additional creative marketing options, including:

  • Event coordination.  We will plan and promote a special event to bring local families into your Chesapeake business, such as a Grand Opening, Open House, Pop-up Playdate, Storytime, or other family-focused activity.  
  • Giveaway promotion.  We'll promote your event, product or service to our readers with a fun giveaway. VERY popular with readers and a great way to spread the word!
  • Facebook Live or Video.  Let us share your business via video with our fans!  We can do an interview, visit your place of business, talk about cool new features of your product, and much more.  Live or edited, it's up to you.
  • Tell us your idea, and we'll try to make it happen!

Let's get started!

How can we help you reach your goals?

Fill out the form below or email Diana today so Macaroni KID Chesapeake can reach out to you with a personalized marketing plan of how we can help you achieve your goal of reaching Chesapeake families.