In 2022 Melanie Perone Designs launched Filipino Accents Clothing and Accessories, which celebrates and shares Filipino culture through fashion by incorporating well known Filipino images and delicacies with translations into their designs creating stylish pieces but also an educational tool that promotes cultural awareness and appreciation.
The custom designed jewelry, traditional and branded clothing along with home decor "Accents" the unique touches of the Filipino culture that captures the brand's mission to empower the Filipino community to show off their Filipino Heritage and Pride.
In 2024, Filipino Accents Clothing and Accessories launched The Jeepney Boutique, a concept that brings the Filipino Accents brand to life in a unique and engaging way. By converting a passenger bus into a jeepney (an iconic transportation vehicle in the Philippines) into a mobile boutique, not only showcasing products but also sharing a piece of Filipino culture with the community of Hampton Roads, Virginia.
Filipinos are well known for their delicious cuisine which causes a bit of confusion when people approach the Jeepney Boutique and mistakes it for a food truck. Mobile Boutiques are not polular locally, so the confusion is understandable. The Jeepney Boutique visits local vendor markets. It's a great way to reach a wider audience, build brand awareness, and create a fun and immersive shopping experience for customers.
The Jeepney Boutique is becoming a crowd favorite at markets, with its colorful and vibrant design drawing people in bringing excitement to everyone who encounters it. Filipino Accents brand inspires cultural connection and pride amongst the Filipino Community.
